From 2013 to 2023, the number of employees in the advertising and market research sector in Sweden showed a general downward trend, with fluctuations between 27,000 and 22,000 persons. The most notable decrease occurred between 2019 and 2021 when employee numbers fell from 25,000 to 22,000 persons, signaling a significant market contraction possibly linked to broader economic challenges or industry shifts.
For the years 2023 and beyond, the employment figures are projected to stabilize at around 22,000 persons. With a cumulative annual growth rate (CAGR) of 0%, the forecast suggests no significant change through 2028.
Future trends to watch for in this sector include the growing influence of digital transformation, the impact of automation and AI on traditional roles, and the potential for new market opportunities driven by innovations in data analytics and consumer behavior analysis.
