The Bulgarian frozen whole chicken market exhibited a fluctuating trend from 2013, starting at approximately 15.4 million kilograms, peaking in 2014, and thereafter experiencing varied declines with slight rebound years like 2018 and 2019. By 2023, the market size stood at around 12.4 million kilograms, reflecting a decline highlighted by a 1.62% drop in recent years.
Over the last 5 years, the compound annual growth rate (CAGR) was -1.48%, indicating a subtle but consistent downtrend in consumption. The market's largest decline was in 2015. Though recent declines have been smaller, negative trends persist.
Future trends to watch for include potential influences from shifts in consumer preference towards fresh poultry or plant-based diets, global trade policies affecting imports, and economic factors influencing consumer purchasing power in Bulgaria. Monitoring these variables is crucial for assessing future market dynamics.
