The market for fresh turkey cuts in Germany, measured in kilograms per capita, is displaying a subtle declining trend from 2024 to 2028. Starting at 5.25 kg per capita in 2024, the volume decreases each year, ending at 5.1 kg in 2028. This reflects a consistent, though modest, year-on-year decrease in consumption. In retrospect, the market value stood at 5.3 kg per capita in 2023, highlighting a continuation of the downward trajectory. Notably, this trend indicates consumer preferences might be shifting or facing influencing factors like healthier alternatives or economic conditions.
Future Trends to Watch For:
- Changes in consumer health consciousness impacting meat consumption.
- Market influences such as economic fluctuations or food price changes.
- Potential impacts from environmental and sustainable meat sourcing initiatives.
- Emergence of plant-based substitutes affecting turkey consumption.
