The personal deodorants and antiperspirants market in Turkey showed a standing value of 1.89 USD per capita in 2023. The forecast predicts a declining trend for the next five years:
- 2024: 1.83 USD (-3.17% YoY)
- 2025: 1.77 USD (-3.28% YoY)
- 2026: 1.71 USD (-3.39% YoY)
- 2027: 1.65 USD (-3.51% YoY)
- 2028: 1.59 USD (-3.64% YoY)
The compound annual growth rate (CAGR) over the 2024-2028 period is -3.4% annually.
Future trends to watch for include shifts in consumer preferences towards natural and organic products, increased environmental awareness leading to a preference for sustainable packaging, and potential economic factors that could influence purchasing power and consumption patterns. Monitoring these elements will be critical for strategic planning in this market.
