The Estonian underwear market experienced steady growth from 2013 to 2015, followed by fluctuations in subsequent years. The market reached a volume of 12.424 million in 2023, with a modest year-on-year increase of 2.8% over 2022. The compound annual growth rate (CAGR) from the past five years stands at 2.85%, reflecting moderate long-term growth.
Future trends to watch for include:
- Potential market saturation, leading to slower growth rates.
- Increased demand for sustainable and eco-friendly products.
- Technological innovations in fabric and fit enhancing consumer interest.
- Expanding influence of e-commerce on traditional retail channels.
