Key Market Indicators
French underwear sales are projected to climb to approximately €1.8 billion by 2028, up from around €1.7 billion in 2023. This represents an average annual growth rate of 0.5%. Despite this recent growth, the French market has experienced a decline of 3.5% annually since 2013. In the European context, Germany, Italy, and Portugal hold the second, third, and fourth positions respectively in underwear sales rankings.
