Key Market Indicators
Swedish underwear sales are projected to hit €207 million by 2028, up from €168 million in 2023, according to recent market forecasts. This marks an average annual growth rate of 3.3%. Since 2013, the Swedish market has experienced a steady rise, growing at an average rate of 4.7% per year. In 2023, Sweden held the eighth position in the European underwear market rankings. Poland surpassed Sweden in 2023, reaching a market value of €168 million. Leading the rankings were Germany, Italy, and Portugal, occupying the second, third, and fourth positions, respectively.
