The European market research and public opinion polling employment landscape in 2023 showed significant variation across countries. The United Kingdom led with the highest employment share, despite a noticeable year-on-year decline of 4.24%. Germany and the Netherlands exhibited modest increases of 1.96% and 0.21% respectively. France faced a significant dip of 9.51%, indicating challenges within its market. Growth was notable in smaller markets such as Cyprus and Macedonia, boasting year-on-year increases of 8.83% and 10.03% respectively, highlighting a rising demand in these regions.
Looking ahead to 2024 and beyond, the European market research and public opinion polling sector may witness:
- A continued decline in the UK, influenced by economic uncertainties and evolving market dynamics.
- Stability and minor growth in Germany and the Netherlands, supported by robust economic conditions.
- Potential recovery and strategic adjustments in larger markets like France and Italy to counteract recent declines.
- Increased investment and expansion in emerging markets such as Cyprus and Macedonia, driven by accelerating demand for insights-driven decision-making.
Top countries in Number of Persons Employed of Market Research and Public Opinion Polling Share by Country (Units (Employees))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 18.71 | 2023 | -4.95% | -4.24% | View data |
| 2 | 2 Germany | 14.4 | 2023 | +3.45% | +1.96% | View data |
| 3 | 3 Netherlands | 11.8 | 2023 | +0.15% | +0.21% | View data |
| 4 | 4 Spain | 9.61 | 2023 | +3.3% | -0.097% | View data |
| 5 | 5 France | 6.62 | 2023 | -9.36% | -9.51% | View data |
| 6 | 6 Poland | 5.4 | 2023 | +0.19% | +0.33% | View data |
| 7 | 7 Italy | 4.25 | 2023 | -6.46% | -7.32% | View data |
| 8 | 8 Belgium | 3.19 | 2023 | -0.75% | -0.87% | View data |
| 9 | 9 Romania | 3.01 | 2023 | +1.14% | -2.65% | View data |
| 10 | 10 Slovakia | 2.33 | 2023 | +2.73% | +1.44% | View data |
