The number of self-employed persons in advertising and market research in Canada remained stable at 14,000 from 2024 to 2028, according to forecasted data. In 2023, the actual data was also 14,000, indicating no change in number. This stability translates to a 0% year-on-year variation. Consequently, the compound annual growth rate (CAGR) over the period from 2024 to 2028 is 0%, reflecting no growth during these years.

Future trends to watch for:

Potential technology-driven disruptions, such as AI and automation, influencing self-employment in the sector.
Emerging platforms for remote work could either increase opportunities or change the structure of self-employment.
Policy changes affecting freelance and independent work dynamics in Canada could significantly impact these numbers.