Between 2013 and 2023, the market research and public opinion polling sector in Sweden exhibited moderate fluctuations in production value. From a low of SEK 2.87 billion in 2020 to a peak of SEK 4.95 billion in 2018, the sector saw varying year-on-year changes, including significant growth in 2018 (+47.68%) and a sharp decline in 2019 (-37.06%). The CAGR for the period from 2018 to 2023 stood at -5.37%, indicating some volatility in the market.
In 2023, the production value stood at SEK 3.76 billion. The forecast suggests a steady growth trend with a 5-year CAGR of 1.01%, reaching SEK 4.0 billion by 2028. The annual year-on-year growth is expected to stabilize around 1.01%.
Future trends to watch for:
- Adoption of AI and Machine Learning in market research methodologies
- Increasing demand for real-time data and analytics
- Growth in digital and online survey platforms
- Greater emphasis on data privacy and security regulations
