Employment in the Market Research and Public Opinion Polling sector in France has experienced a marked decline from 2013 to 2023, dropping from 17.01 thousand FTEs to 8.3 thousand FTEs. The sector saw dramatic yearly fluctuations, with a significant drop of 27.15% in 2019 and varied minor recovery years such as 2020 where it grew by 8.11%. A steady downtrend is evident with a five-year CAGR of -7.56% leading up to 2023. Projections forecast this trend to continue, with employment expected to decrease to 6.16 thousand FTEs by 2028, reflecting a 5-year forecasted CAGR of -4.76%.

Future trends to watch for:

Increasing adoption of automated data analysis tools reducing the need for human analysts.
Shifts in consumer demand towards more integrated, real-time insights could influence employment patterns.
Potential for market consolidation affecting employment numbers.
The evolving role of AI and machine learning in research methodologies impacting job functions and requirements.