From 2013 to 2023, Sweden's underwear market size, measured in units per capita, displayed fluctuations. After reaching 19.51 in 2014, it experienced a general decline, reaching 15.95 in 2023. The average annual change over the past five years shows a gradual downward trend.

Year-on-year analysis for the last two years showed modest changes, with a 0.19% increase from 2022 to 2023.

Future trends to watch for include:

Potential market revitalization through sustainable and eco-friendly product offerings.
Increased e-commerce penetration and changes in consumer behavior.
Impacts of economic factors and fashion trends on purchasing habits.