The underwear market in France, estimated at 969.48 million units in 2024, is set for steady growth with projected volumes of 989.97 million units by 2028. This shows a consistent year-on-year growth rate of approximately 0.5% over the five-year period. In 2023, the market stood at a volume of 964.5 million units, indicating gradual expansion. From 2024 to 2028, the Compound Annual Growth Rate (CAGR) is around 0.52%, reflecting a stable market with modest gains.
Future trends to watch for include:
- Increased consumer demand for sustainable and eco-friendly underwear options.
- Technological advancements in fabric and design to cater to comfort and health-focused preferences.
- Potential impact of economic fluctuations on consumer spending patterns.
- The growing influence of e-commerce on purchasing behaviors and market penetration.
