The European Toys and Games market in 2023 showed variability in the number of enterprises by country. Poland, Germany, and the UK lead the market, with Poland seeing a modest increase of 2.05%. The Netherlands experienced a growth of 5.41%, while significant drops were noted in France (-14.66%) and Italy (-4.4%). Notably, Lithuania, Latvia, and Belgium exhibited double-digit growth, driven by favorable economic conditions and consumer demand. Despite minor fluctuations, the market remains competitive with countries like Slovakia, Hungary, and Austria showing resilience through positive trends.
Future trends to watch in the European Toys and Games market include accelerated digital transformation, increased demand for eco-friendly toys, and shifts in consumer preferences towards educational and interactive games. Expect continued growth in emerging markets and technological advancements influencing traditional toy sectors.
Top countries in Toys and Games Number of Enterprises Share by Country (Units (Enterprises))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Poland | 14.14 | 2023 | +2.12% | +2.05% | View data |
| 2 | 2 Germany | 11.18 | 2023 | +1.33% | +4.69% | View data |
| 3 | 3 United Kingdom | 10.58 | 2023 | +1.4% | +1.36% | View data |
| 4 | 4 Netherlands | 9.11 | 2023 | +5.25% | +5.41% | View data |
| 5 | 5 Czech Republic | 6.75 | 2023 | -2.54% | -2.71% | View data |
| 6 | 6 Spain | 6.01 | 2023 | +0.74% | +0.44% | View data |
| 7 | 7 Slovakia | 5.7 | 2023 | +12.43% | +4.31% | View data |
| 8 | 8 France | 4.83 | 2023 | -16.46% | -14.66% | View data |
| 9 | 9 Italy | 4.47 | 2023 | -2.56% | -4.4% | View data |
| 10 | 10 Hungary | 4.04 | 2023 | +4.15% | +4.45% | View data |
