From 2012 to 2022, the Italian underwear market experienced a fluctuating trend. The market size peaked at 845.45 million in 2018 and then declined to 686.89 million by 2022. Major periods of decline were noted between 2015 and 2016, and subsequently from 2019 to 2021. The Compound Annual Growth Rate (CAGR) over the last five years was negative, showing a long-term contraction particularly evident from 2019 to 2022, characterized by reduced purchasing power and changing market dynamics.
Recent years (2021 and 2022) have seen a stabilization in the market, though the annual variations remain relatively low. Future trends to watch include potential recovery post-COVID-19 impacts, changing consumer preferences towards sustainable and functional products, and the influence of e-commerce growth on market dynamics and distribution strategies.
