The number of employees in the advertising and market research sector in Finland demonstrates a trend of moderate growth from 2013 to 2023, with the value standing at 10.2 thousand persons in 2023. After initial fluctuations from 2013 to 2016, the sector experienced a period of steady growth peaking in 2018 before a decline in 2019 and 2020. A recovery followed, leading to a consistent upward trend from 2021 onwards.
Year-on-year variation over the last two years indicates a steady increase with 1% in 2022 and 0.99% in 2023. Over the last five years, the compound annual growth rate (CAGR) averages 0%, showing a stable yet modest upward trajectory.
Future trends to watch for include the projected steady growth in the sector, with a forecasted 5-year CAGR of 0.76% and an overall 5-year growth rate of 3.88% by 2028. Factors such as digital transformation, evolving consumer behavior, and increased demand for data-driven marketing strategies are likely to drive this growth.
