In Canada, the employment forecast for the advertising and market research sector shows a steady increase from 71.4 thousand jobs in 2024 to 73.81 thousand jobs by 2028. This represents a compound annual growth rate (CAGR) of 0.84% over five years. The year-on-year growth ranges from 0.88% to 0.79% over the forecast period, indicating a stable upward trajectory. In 2023, the industry employed approximately similar figures to 2024, highlighting consistent growth.

Future trends to watch for include:

Potential impacts of technological advancements on job demand and roles.
Shifts in advertising methods and platforms as digital marketing continues to evolve.
Economic factors influencing market research investments by companies.
Increasing importance of data analytics, potentially altering skill requirements in the workforce.