Wine demand in the US, as forecasted from data for 2024 onwards, shows a declining trend. Compared to 2023, where the wine demand stood at a higher metric, forecasts predict a reduction in volume from 2.92 million metric tons in 2024 to 2.67 million metric tons by 2028. The year-on-year variation highlights consecutive declines: 2025 sees a 2.05% decrease, followed by a 2.45% drop in 2026, 2.15% in 2027, and 2.20% in 2028. The compound annual growth rate (CAGR) across this five-year period shows a consistent average decline of 2.2% per year.
Future trends to watch for include potential influences from changing consumer preferences, health considerations, and economic factors that could expedite the decline or prompt stabilization in wine demand. Monitoring innovation in wine products and shifts in generational consumption patterns will be critical.
