The fresh bovine meat market in Italy displayed fluctuations from 2013 to 2023, with a peak at 27.97 kg per capita in 2017. By 2023, consumption stood at 22.92 kg per capita, reflecting a decline from 2017 but an improvement from a low of 20 kg in 2018. The year-on-year variations indicate a recent stabilization, with minor fluctuations observed in the last two years: a 2.3% rise in 2022 and a 0.6% decline in 2023. Over the five-year period, the average compound annual growth rate (CAGR) shows a slight upward trend, indicating a moderate recovery phase.
Future trends to watch include the impact of dietary shifts toward plant-based alternatives and economic factors affecting consumer purchasing power. Additionally, sustainability concerns and innovations in food technology may influence consumption patterns.
