The beer turnover in Austria is set to rise from 1.35 billion euros in 2024 to 1.43 billion euros by 2028. In 2023, the value stood at 1.32 billion euros, marking an increase in 2024. The year-on-year percentage growth from 2023 to 2024 is 2.27%, with subsequent years showing a consistent annual growth rate of approximately 1.46%. Over the last two years, the average annual growth rate (CAGR) was around 1.74%.

Future trends to watch for:

Premiumization: A shift towards craft and premium beer may drive higher unit prices.
Health trends: Increasing consumer preference for low and non-alcoholic beer could affect overall turnover.
Sustainability: Eco-friendly packaging and production practices may influence consumer choices and brand loyalty.