The underwear market size in Sweden demonstrated fluctuations in volume from 2012 to 2022. Starting at 175.52 million in 2012, it exhibited minor increases and decreases, with notable peaks and dips. The highest recorded volume was 189.16 million in 2014, followed by a consistent decline and modest rebounds, culminating in a value of 166.97 million in 2022. The overall trend depicts a gradual decrease, marked by a Compound Annual Growth Rate (CAGR) over the past 5 years of -0.95%. In 2023, the market stood approximately at the previous year's value.
Future trends to watch for include:
- Increased consumer preference for sustainable materials
- Growth in e-commerce and online retail for underwear
- Innovations in smart textiles with integrated technology
- Rising demand for personalized and customizable products
- The continuing influence of global fashion trends on local preferences.