From 2024, the number of employees in Denmark's Advertising and Market Research sector is forecasted to decline consistently. In 2023, the sector saw a significant workforce, providing a strong foundation for comparison. Moving forward, the number of employees is expected to decrease from 8.36 thousand in 2024 to 4.98 thousand in 2028. This equates to a year-on-year percentage decrease, highlighting a downward trend. The average decline per year over the last five years, noted as CAGR, further underscores this contraction.
Future trends to watch for:
- Increased adoption of automation and AI in marketing processes.- Shift towards digital marketing and the potential for new roles in this niche.- Economic factors and their impact on marketing budgets and hiring trends.