The production value of market research and public opinion polling in Sweden experienced considerable fluctuations from 2013 to 2023. In 2023, the production value stood at 365.1 million euros. Notably, there was a significant spike in 2018 followed by a sharp decline in 2019 and 2020. The years 2021 through 2023 saw gradual recovery with small upward variations.
Year-on-year variations from 2021 to 2023 show a positive trend, moving up by 32.77% in 2021, stabilizing with 0.19% in 2022, and a slight increase of 0.16% in 2023. The Compound Annual Growth Rate (CAGR) over the last five years highlights a modest growth of around 0.93%.
Looking ahead, the forecasted data from 2024 to 2028 suggest steady albeit slow growth, with a forecasted CAGR of 0.07%. This indicates a period of stabilization for the market.
Future trends to watch for include technological advancements driving efficiencies and cost reductions, potential volatility due to geopolitical and economic fluctuations, and increasing demand for data-driven decision-making among businesses.
