In 2023, Germany led European production volumes in Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities with 57.2 billion Euros. Italy followed with 44.32 billion Euros, experiencing a substantial 1.15% year-on-year increase. France also showed a meaningful rise, with its volumes increasing by 2.1% to 39.51 billion Euros. Notably, smaller markets like Slovenia enjoyed notable growth at 1.64%, while Greece declined by 8.61%. Over the past five years, countries varied significantly in production growth rates.
Future trends to watch include the impact of technological advancements and regulatory changes, especially in digital advertising and professional services. Sustainability and data privacy concerns may drive further changes in market dynamics across the continent.
Top countries in Production Volumes of Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities by Country
| # | 10 Countries | Million Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 57,200 | 2023 | +0.88% | +0.11% | View data |
| 2 | 2 Italy | 44,320 | 2023 | +0.41% | +1.15% | View data |
| 3 | 3 France | 39,510 | 2023 | +1.7% | +2.1% | View data |
| 4 | 4 Netherlands | 16,230 | 2023 | +0.76% | +0.72% | View data |
| 5 | 5 Belgium | 9,490 | 2023 | +0.4% | +0.62% | View data |
| 6 | 6 Austria | 6,550 | 2023 | +0.41% | +0.34% | View data |
| 7 | 7 Finland | 3,020 | 2023 | +0.53% | +0.2% | View data |
| 8 | 8 Slovenia | 1,310 | 2023 | +1.84% | +1.64% | View data |
| 9 | 9 Greece | 1,030 | 2023 | -11.5% | -8.61% | View data |
| 10 | 10 Estonia | 860.8 | 2023 | +3.58% | +2.5% | View data |
