The employment in the Advertising and Market Research sector in Denmark showed fluctuations from 2013 to 2023, with a peak of 13.99 thousand employees in 2018. From 2020 onwards, there was a continuous decline reaching 11.17 thousand in 2023, translating to a year-on-year decrease of 5.85% and a 5-year CAGR of -4.4%. Forecasts for the next five years indicate a further decline, with a projected employment of 7.8 thousand in 2028 and an average annual decrease of 5.74%.
Future trends to watch for:
- Continued digital transformation possibly affecting traditional advertising roles.
- Increasing focus on data analytics and AI and its impact on employment needs.
- Evolving consumer preferences and their potential influence on industry staffing requirements.
- Potential consolidation in the industry as firms seek efficiencies.
