The Swedish underwear market shows significant fluctuations between 2013 and 2023, peaking in 2016 at 898.15 million euros before steadily declining. By 2023, the market value stood at 599.43 million euros, a yearly decline of 7.82% from 2022. This downward trend is evident in the consistent year-on-year declines: -6.52% in 2020, -6.98% in 2021, -7.12% in 2022. The average annual decline (CAGR) over the last five years is notably sharp at -6.52%.
Forecasts indicate that the market will continue to contract, with an estimated value of 352.79 million euros by 2028. The forecasted CAGR from 2024 to 2028 is -8.47%, reflecting a projected overall market shrinkage of approximately 35.75% over these five years.
Future trends to watch for include shifts in consumer purchasing behaviors, potential market consolidation, increased competition from online and international retailers, and consumer preference for sustainable and premium products which may counteract some market declines.
