In the French market research and public opinion polling sector, the number of enterprises declined consistently from 1.65 thousand in 2024 to 0.906 thousand by 2028. This represents a year-on-year decrease of approximately 11.52% on average over the five-year period. Compared to 2023 figures, this marks a significant downtrend.
Future trends to watch for include:
- Consolidation of firms to remain competitive and mitigate costs.
- Technological advancements driving efficiency and possibly reducing the number of firms needed.
- Potential shifts in demand for market research services based on economic conditions and industry needs.
