The turnover in the Market Research and Public Opinion Polling sector in Turkey is projected to see consistent growth from 2024 to 2028. The sector value is expected to increase from 1.78 billion New Turkish Liras in 2024 to 2.18 billion New Turkish Liras by 2028. This represents an annual growth rate of approximately 5.1% over these five years. In 2023, the value stood at 1.68 billion New Turkish Liras, indicating a positive trajectory.
Year-on-year variations have shown steady increases:
- 2024 to 2025: 5.6%
- 2025 to 2026: 5.3%
- 2026 to 2027: 5.1%
- 2027 to 2028: 4.8%
Over the last five years, the Compound Annual Growth Rate (CAGR) is approximately 5.1%, indicating a robust and sustained expansion of the sector.
Future trends to watch for include the increasing adoption of digital tools and technologies, the impact of geopolitical factors on public opinion, and the growing importance of data analytics in refining market research methodologies. Monitoring these trends can provide insights into potential market opportunities and risks.
