Based on the forecasted data, the turnover in the market research and public opinion polling sector in Belgium is expected to decline steadily from 2024 to 2028. Standing at €932.9 million in 2024, the turnover decreases annually by approximately 1% to 2% reaching €896.9 million by 2028. Compared to the actual turnover of 2023, the sector’s financial performance reflects a contraction.
The year-on-year variations indicate a consistent decline:
- 2024 compared to 2023: -1% to -2%
- 2025 compared to 2024: -1%
- 2026 compared to 2025: -1%
- 2027 compared to 2026: -1%
- 2028 compared to 2027: -1%
The compounded annual growth rate (CAGR) over the past five years shows an average reduction of around 1.2% annually, suggesting a trend of diminishing turnover within the sector.
Future trends to watch for include:
- Continued digital transformation and the use of advanced analytics and AI in market research.
- Potential consolidation within the industry as firms seek to improve efficiency and reduce costs.
- Shifts in public opinion polling methodologies to adapt to changing communication channels and respondent preferences.
