The Market Research and Public Opinion Polling sector in Germany has shown fluctuating trends over the past decade. The production stood at 2.16 Billion Euros in 2023, representing an increase of 7.94% compared to the previous year. The sector experienced significant volatility, notably in 2019 with a remarkable increase of 47.96%, followed by a substantial decline in 2020 by 32.31%. Over the last two years, there has been a positive growth with 12.66% in 2022 and 7.94% in 2023. The five-year CAGR stands at 0.72%, indicating overall slow but steady growth.
Looking ahead, the sector is forecasted to grow steadily, with a slight increase in CAGR to 3.64% by 2028, reaching 2.26 Billion Euros. Future trends to watch for include the integration of advanced analytics and AI in market research, a growing focus on consumer-driven insights, and increasing demand for real-time data collection and analysis.
