The number of employees in the advertising and market research sector in Austria has seen steady growth from 2013 to 2023. Standing at 23.04 thousand persons in 2023, the sector displayed a consistent year-on-year increase, although the rate of growth has slightly decelerated in recent years. Variations in growth rates have fluctuated, with significant year-on-year increases like 3.95% in 2014 gradually tapering off to 1.55% in 2023. Over the last five years leading up to 2023, the sector experienced an average annual growth rate (CAGR) of 1.67%. Forecasted data suggest that by 2028, the employee count is expected to reach 24.69 thousand, with a forecasted 5-year CAGR of 1.09%, indicating a gradual slow-down but still positive growth.
Future trends to watch for include digital transformation and technological advancements driving demand for skilled professionals in data analytics, AI, and digital marketing. The sector's ability to adapt to rapid changes will determine its sustained growth. Moreover, economic conditions and policy changes could impact employment dynamics significantly in the coming years.