The employment in the Market Research and Public Opinion Polling sector in Belgium stood at 2.29 thousand full-time equivalents in 2023. Over the past decade, employment figures have seen significant fluctuations, with notable declines and intermittent recoveries. Between 2013 and 2023, the sector experienced notable variations yearly, including a major decline of 13.69% in 2013 and a decrease of 1.92% in 2023. The compound annual growth rate (CAGR) for the last 5 years leading up to 2023 was -3.36%, indicating a downward trend in employment numbers.
Moving forward, the forecast data suggests a continued decline in employment figures, with a forecast 5-year CAGR of -1.52% and an overall decline of 7.38% by 2028. This declining trend suggests the need for the industry to innovate and adapt to changing market conditions. Future trends to watch include the impact of digital transformation, the growing use of big data analytics, and evolving consumer behavior which may influence market research methodologies and employment needs.
