The number of employees in the advertising and market research sector in Belgium was at 12.05 thousand in 2023. The sector has shown variability over the past decade, with notable declines in several years. Since 2013, fluctuations in employment numbers have displayed significant year-on-year variations, ranging from -6.3% in 2013 to 3.6% in 2018. The compound annual growth rate (CAGR) over the past five years demonstrates a moderate decline at an average rate of -0.17%. Moving forward, employment in the sector is forecasted to slightly decrease, with the number of employees expected to reach approximately 11.92 thousand by 2028, reflecting a -0.86% growth rate over five years.
Future trends to watch for include the impact of digital transformation and automation on job numbers, the influence of economic conditions on marketing budgets, and increasing market demand for data-driven insights which could influence employment in market research roles specifically.