The wages and salaries in the Advertising and Market Research sector in Finland have shown a fluctuating trend from 2013 to 2023, standing at 367.2 million Euros in 2023. Notably, after a dip in 2020, growth stabilized albeit with minimal year-on-year variations over the following years. The sector witnessed an average annual growth of -1.34% from 2018 to 2023, indicating a slight decline.

From 2024 onward, the forecast predicts a modest but steady increase, with wages and salaries projected to reach 369.1 million Euros by 2028. The five-year CAGR is forecasted at 0.08%, highlighting a slow growth trajectory.

Future trends to watch for:

Adjusted industry strategies post-pandemic influencing wage growth.
Impact of emerging digital and technological advancements on the advertising and market research labor market.
Potential regulatory changes affecting the industry’s wage structure.
Global economic trends influencing the Finnish market directly.