In 2023, the number of persons employed in the Advertising and Market Research sector in Switzerland was 16.15 thousand employees. The forecasted employment figures show a decline over the next five years from 2024 to 2028. Specifically, there is a year-on-year percentage decline of approximately 2.6% from 2023 to 2024, 2.6% from 2024 to 2025, 2.6% from 2025 to 2026, 2.6% from 2026 to 2027, and 2.8% from 2027 to 2028. The Compound Annual Growth Rate (CAGR) over this period is expected to be around -2.6%.

Future trends to watch for:

The impact of technology and automation on employment in the sector.
Changes in consumer behavior and the consequent shift in advertising strategies.
Market consolidation and the influence of major global advertising and market research firms.
Potential economic factors, such as recession, that could further accelerate employment decline.