Between 2013 and 2023, Portugal's market for fresh whole turkeys saw a per capita volume decrease from 0.96 kg to 0.60 kg, showcasing a notable declining trend. Observing the past two years, the year-on-year decrease was approximately 4.8% and 4.7% in 2022 and 2023, respectively. The compound annual growth rate (CAGR) over the last five years was roughly -3.9%, reflecting consistent contractions.
Looking ahead, potential future trends to monitor include changing consumer preferences towards plant-based diets, increased awareness of health benefits, and fluctuations in turkey prices driven by global economic conditions and supply chain dynamics, potentially impacting consumption levels further.
