Between 2013 and 2023, the market size for fresh whole turkeys in Spain showed fluctuations, as evidenced by the per capita value in euros. In 2023, the value stood at 1.07 euros per capita. Over the past two years (2022 and 2023), the market showed a relatively stable negative trend, with a minor decrease from 1.08 to 1.07 euros.
The Compounded Annual Growth Rate (CAGR) over the last five years suggests a slight average decrease per year, reflecting stagnation in consumer demand or a potential shift towards alternative poultry products.
Future trends to watch for include:
- Changes in consumer behavior influenced by health trends, potentially favoring fresh turkey due to its lean protein nature.
- Fluctuations in poultry production costs, which might affect pricing and market dynamics.
- The impact of international trade policies and agreements on import-export dynamics within the region, affecting supply.
- Environmental and sustainability concerns playing a more significant role in consumer purchasing decisions, potentially benefiting turkey products due to their lower environmental impact compared to red meats.
