The market size volume per capita for cereal groats and meal (excluding wheat) in Poland has shown a consistent upward trend from 2013 to 2023, advancing from 4.02 kg to 4.4 kg. Notably, 2020 witnessed a significant growth spurt, rising by 5.58% compared to the previous year, possibly due to pandemic-related shifts in consumption. However, the pace of growth slowed over the next two years, with a slight decline in 2021 and a minor recovery thereafter, reaching 4.4 kg in 2023. Over the past five years, the market exhibited a moderate CAGR with an average growth of 0.90% annually.
Future trends to watch for include:
- Potential impacts of health and wellness trends influencing dietary choices towards more diverse cereal options.
- Economic factors affecting consumer purchasing power and potential shifts in demand.
- Innovation in product offerings, leveraging consumer interest in plant-based and sustainably sourced foods.