The Finnish flavoured liquid milk products market has experienced a consistent decline in volume per capita from 2012 to 2017, with notable year-on-year decreases. After reaching 16.33 Percent Kilograms Per Capita in 2017, the market showed slight fluctuations, with a minor increase to 17.52 in 2018 and 17.04 in 2020, only to drop again to 15.57 in 2021 and 15.45 in 2022. As of 2023, this figure has stabilized at around 15.40.

Recent year-on-year variations:

2021-2022: -0.77%
2022-2023: -0.32%

The five-year CAGR (2018-2023) indicates an average annual decrease of approximately -1.85% in volume per capita, reflecting a consistent downward trend albeit at a slower pace than the initial steep declines observed from 2012 to 2017.

Future trends to watch:

Potential resurgence in consumer interest driven by new product innovations and health-oriented offerings.
Impact of sustainability and organic trends on consumer preferences.
Increased competition from alternative beverages and plant-based milk products.