The personal deodorants and antiperspirants market in Saudi Arabia stood at 325.16 million USD in 2023. This market experienced a year-on-year variation of 1.77% from 2022 to 2023, reflecting moderate growth. Over the past five years, the CAGR stood at 2.41%, indicating consistent but cautious growth. Looking into the future, from 2024 onwards, the market is forecasted to see more subdued annual growth, with a forecasted 5-year CAGR of 1.37% and an overall growth rate of 7.02% by 2028.

Trends to watch for:

Increased consumer demand for natural and organic products.
Growing awareness of personal hygiene and wellness.
Introduction of innovative products by major brands.
Potential market fluctuations due to economic conditions and consumer spending habits.