The Eye Make-Up Preparations market in South Africa showed fluctuations over the past decade. It experienced a slight downward trend in the early 2010s, with notable declines in 2013 and 2014. A recovery phase was observed from 2015 to 2018, followed by another dip in 2019 and 2020. The market regained some stability from 2021 onwards, with a minor but consistent growth up to 2023, where it stood at 73.558 Million USD. The year-on-year variation was 0.8% in 2023, and the average annual growth rate (CAGR) over the last five years was -0.28%. Forecasts project a modest growth rate with a CAGR of 0.64% up to 2028.

Future trends to watch for include:

Increased interest in natural and organic eye make-up products.
Technological advancements in product formulations.
Rising influence of social media and beauty influencers on purchasing behavior.
Potential economic factors impacting consumer spending power on non-essential items.