In 2023, Germany led Europe with wages and salaries in Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities at 14.68 billion Euros, showing a 3.42% increase. France, at 9.92 billion Euros, grew by 2.56%. Spain and Italy exhibited slower growth at 1.12% and 2.61%, respectively, with Spain at 4.75 billion Euros and Italy at 4.46 billion Euros. The Netherlands, Belgium, and Austria showed modest growth rates, while Ireland saw a significant 3.53% increase. Other countries like Greece, Slovenia, and Luxembourg displayed lower baseline values and varied growth patterns.
Looking forward to 2024 and beyond, key trends to watch include technological advancements influencing remote work and digital marketing strategies, potential economic fluctuations impacting advertising budgets, and evolving regulatory frameworks. Growth might concentrate in digital advertising and emerging scientific sectors, while veterinary practices may experience steady, though less pronounced, wage increases.
Top countries in Wages and Salaries in Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities by Country
| # | 10 Countries | Million Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 14,680 | 2023 | +3.12% | +3.42% | View data |
| 2 | 2 France | 9,920 | 2023 | +2.02% | +2.56% | View data |
| 3 | 3 Spain | 4,750 | 2023 | +1.43% | +1.12% | View data |
| 4 | 4 Italy | 4,460 | 2023 | +2.09% | +2.61% | View data |
| 5 | 5 Netherlands | 3,090 | 2023 | +1.61% | +1.37% | View data |
| 6 | 6 Belgium | 1,200 | 2023 | +2.14% | +3.03% | View data |
| 7 | 7 Austria | 1,030 | 2023 | +1.96% | +1.85% | View data |
| 8 | 8 Ireland | 982.11 | 2023 | +2.55% | +3.53% | View data |
| 9 | 9 Finland | 941 | 2023 | +2.06% | +2.08% | View data |
| 10 | 10 Greece | 346.73 | 2023 | +0.22% | +0.73% | View data |
