The Still Wine Market in Portugal has experienced consistent growth from 2013 to 2023, with per capita consumption increasing from 43.51 liters to 99.9 liters. Over the past two years, 2022 to 2023, there was a notable increase in per capita consumption by approximately 4.85% year-on-year. The compounded annual growth rate (CAGR) over the last five years stands at approximately 4.83%, reflecting a robust upward trend.
Future trends to watch for include:
- Potential market saturation as the consumption level is already high.
- Changes in consumer preferences, possibly towards organic or premium wine segments.
- Impact of economic fluctuations on disposable income and wine purchasing habits.
