The Netherlands leads with the highest share of enterprises in market research and polling in Europe, followed by Italy and the UK. Belgium and Portugal show significant year-on-year growth, while France, Sweden, and Finland see declines. Cyprus experienced a notable surge in growth, while Luxembourg had a significant increase but remains a smaller player. Over the past five years, growth varies, with dynamic shifts in enterprise distribution influenced by economic and regulatory changes.
Future trends to watch include digital transformation, increased competition from emerging markets, more sophisticated data analytics, and evolving consumer behavior which will shape the industry's landscape in Europe.
Top countries in Number of Enterprises of Market Research and Public Opinion Polling Share by Country (Units (Enterprises))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Netherlands | 19.46 | 2023 | +0.42% | +0.95% | View data |
| 2 | 2 Italy | 11.03 | 2023 | +2.57% | +2.29% | View data |
| 3 | 3 United Kingdom | 9.35 | 2023 | 0% | +0.1% | View data |
| 4 | 4 Poland | 8.74 | 2023 | -0.22% | -1.19% | View data |
| 5 | 5 Spain | 7.28 | 2023 | -3.32% | -2.38% | View data |
| 6 | 6 Belgium | 7.11 | 2023 | +0.77% | +3.05% | View data |
| 7 | 7 France | 5.3 | 2023 | -9.52% | -4.04% | View data |
| 8 | 8 Hungary | 4.93 | 2023 | -0.35% | -0.7% | View data |
| 9 | 9 Slovakia | 4.06 | 2023 | +0.77% | -1.46% | View data |
| 10 | 10 Germany | 3.98 | 2023 | +2.22% | -0.76% | View data |
