In 2023, Germany led European advertising and market research production with €24.94 million, followed by France (€18.67 million), Italy (€16.55 million), and Spain (€12.64 million). Notable year-on-year changes included Ireland's growth at 4.25%, indicating burgeoning activity, while Greece faced a decline of 1.62%. Slovakia, Ireland, and Estonia showed strong growth, evidencing emerging markets' potential. At the same time, the Netherlands also experienced a significant surge with a 1.56% increase.
Future trends to watch include the acceleration of digital advertising channels and increasing market research investments in emerging European markets. Environmental sustainability and technological advancements will further influence sector growth dynamics, making digital adaptation a key focus.
Top countries in Production of Advertising and Market Research Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 24.94 | 2023 | +0.94% | +1.23% | View data |
| 2 | 2 France | 18.67 | 2023 | +0.86% | +0.95% | View data |
| 3 | 3 Italy | 16.55 | 2023 | +0.71% | +0.84% | View data |
| 4 | 4 Spain | 12.64 | 2023 | +1.91% | +1.54% | View data |
| 5 | 5 Netherlands | 9.49 | 2023 | +1.46% | +1.56% | View data |
| 6 | 6 Belgium | 5.59 | 2023 | -0.11% | +0.14% | View data |
| 7 | 7 Austria | 4.79 | 2023 | +1.38% | +1.4% | View data |
| 8 | 8 Slovakia | 1.84 | 2023 | +3.02% | +3.06% | View data |
| 9 | 9 Ireland | 1.8 | 2023 | +2.68% | +4.25% | View data |
| 10 | 10 Finland | 1.33 | 2023 | +1.01% | +0.87% | View data |
