The Netherlands leads in the number of enterprises in market research and public opinion polling in 2023, showing robust growth. Belgium, Cyprus, and Luxembourg also experienced notable increases, with year-on-year changes of 3.05%, 21.35%, and 7.84% respectively. Conversely, France, Sweden, and Finland saw significant declines at -4.04%, -2.75%, and -4.69%. Overall, variation across countries highlights differing market dynamics.
Future trends to watch include the potential for growth in emerging digital and AI-driven research solutions, the impact of regulatory changes across EU member states, and evolving consumer insights' demand in a post-pandemic landscape, which could redefine the industry landscape, especially in tech-adaptive regions.
Top countries in Number of Enterprises of Market Research and Public Opinion Polling by Country
| # | 10 Countries | Units (Enterprises) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Netherlands | 6,770 | 2023 | +0.42% | +0.95% | View data |
| 2 | 2 Italy | 3,840 | 2023 | +2.57% | +2.29% | View data |
| 3 | 3 United Kingdom | 3,260 | 2023 | 0% | +0.1% | View data |
| 4 | 4 Poland | 3,040 | 2023 | -0.22% | -1.19% | View data |
| 5 | 5 Spain | 2,530 | 2023 | -3.32% | -2.38% | View data |
| 6 | 6 Belgium | 2,480 | 2023 | +0.77% | +3.05% | View data |
| 7 | 7 France | 1,840 | 2023 | -9.52% | -4.04% | View data |
| 8 | 8 Hungary | 1,720 | 2023 | -0.35% | -0.7% | View data |
| 9 | 9 Slovakia | 1,410 | 2023 | +0.77% | -1.46% | View data |
| 10 | 10 Germany | 1,380 | 2023 | +2.22% | -0.76% | View data |
