In 2023, Italy led in the global number of self-employed professionals in the specified sectors, followed by Colombia and the United States. The United Kingdom and Germany also had significant figures. Notably, Colombia showed a strong year-on-year growth of 3.23%, and New Zealand observed the highest increase at 3.3%. Conversely, Ireland and Greece experienced declines of 1.73% and 1.89%, respectively. Over the last five years, there has generally been a positive trend, suggesting a healthy rise in self-employment across these sectors internationally.
Future trends to watch include the digital transformation's impact on advertising and market research, potentially accelerating self-employment due to the rise of remote work and digital platforms. Additionally, economic stability, governmental policies, and social factors in each country will further shape these sectors' growth. Countries with longer-term consistent growth, like Lithuania, may become more significant players in self-employment statistics. Policy adaptations, especially those supporting freelance and gig economies, will be critical in influencing the trajectory of self-employment in these industries globally.
Top countries in Number of Self-Employed Persons in Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities Share by Country (Thousand Units (Persons))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 14.11 | 2023 | +0.78% | +0.95% | View data |
| 2 | 2 Colombia | 13.67 | 2023 | +2.87% | +3.23% | View data |
| 3 | 3 United States | 13.07 | 2023 | +0.42% | +1.03% | View data |
| 4 | 4 United Kingdom | 13.02 | 2023 | +1.7% | +2.82% | View data |
| 5 | 5 Germany | 8.44 | 2023 | +1.31% | +0.93% | View data |
| 6 | 6 Netherlands | 6.59 | 2023 | +0.83% | +0.5% | View data |
| 7 | 7 France | 4.9 | 2023 | +2.27% | +2.9% | View data |
| 8 | 8 Poland | 4.63 | 2023 | +2.41% | +2.53% | View data |
| 9 | 9 Spain | 4.19 | 2023 | +1.32% | +2.22% | View data |
| 10 | 10 Canada | 3.92 | 2023 | +1.41% | +1.45% | View data |
