From 2013 to 2023, the per capita consumption of frozen hams, pork shoulders, and other pork cuts in Portugal displayed slight fluctuations, starting at 0.68 kg and reaching 0.71 kg in both 2022 and 2023. Notably, there was an uptick in 2018 with a peak of 0.77 kg, followed by variations and a steady presence around 0.69 kg for much of the subsequent years. The year-on-year analysis over the last two years shows stabilization around 0.71 kg in 2023, while the 5-year CAGR reflects minimal change, indicating a mature market.
- From 2024 onwards, monitoring shifts in consumer preferences towards alternative proteins is crucial.
- Government policies on meat consumption, environmental concerns, and health trends may impact future demand.
