In 2023, the market size for hams and cured pork shoulders in Italy stood at a value of EUR 71.35 per capita. Starting from 2024, a steady growth trend is forecasted with values reaching EUR 76.04 per capita by 2028. Notably, this indicates an average annual growth rate (CAGR) of approximately 1.6% over five years.

Key growth details include:

2024: EUR 72.32 per capita
2025: EUR 73.33 per capita (1.40% YoY growth)
2026: EUR 74.29 per capita (1.31% YoY growth)
2027: EUR 75.19 per capita (1.21% YoY growth)
2028: EUR 76.04 per capita (1.13% YoY growth)

Looking ahead, several trends should be monitored:

Potential impacts of health trends: Shifts towards plant-based diets could affect consumption patterns.
Impact of economic conditions: Purchasing power and economic stability could influence spending on premium pork cuts.
New market entrants: Sustainability-driven brands and innovations might reshape consumer preferences.