The fresh equine meat market in France has shown a clear decreasing trend over the past decade, with per capita consumption dropping from 0.18 kg in 2013 to 0.083 kg in 2023. From 2021 to 2022, the market experienced a 7.14% year-on-year decline, followed by an 8.79% decline from 2022 to 2023. The compound annual growth rate (CAGR) over the last five years (2018-2023) reveals an average annual decline of approximately 8.01%.
Future trends to watch for include:
- Continued decline in consumption driven by changing dietary habits and increasing consumer consciousness about animal welfare and environmental impact.
- Potential market opportunities for alternative protein sources that cater to shifting consumer preferences.
- Impact of regulatory changes or market interventions aimed at either revitalizing or transforming the sector.